What it takes to achieve your
dream body?
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Take My Body
Transformation Quiz™ For Free
Use our proprietary assessment tool to gain valuable insights on how to effectively achieve your body goals.
Trusted by 2,500+ users.
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Does this sound familiar?
“I know what to do to lose weight, but I just can’t seem to stick with it.”
“I’ve tried so many diets,
but nothing seems to work.”
“I don’t have the motivation… working out it feels like a chore.”
“I get overwhelmed by all the conflicting fitness advice out there.”
“I want to eat healthier,
but I don’t know where to start.”
” I lost and gained the same 30-50 lbs way too many times.”
“Stress.. boredom.. anxiety… burnout lead me to hours of mindless emotional eating.”
“Between work and family, finding time to exercise seems impossible.”
“The programs aren’t the problem,
I am the problem.“
If you relate to any of the above,
then you're in the right place.
Why Traditional Methods Fail You
Why Traditional
Methods Fail You
✗ There is so much overcomplicated, misleading, and conflicting information online, making it difficult to know what truly works.
✗ When you’re uncertain if something will work, it’s hard to stay motivated and take action (when your brain isn’t sure it will work, it holds back to save unnecessary effort)
✗ With information overload, it’s overwhelming and hard to know where to start or whom to trust.
✗ Fitness industry, social media, PTs and diet culture push you for perfection, making you feel like a failure if you can’t follow a plan flawlessly.
✗ Social media influencers using PEDs and lying about it… celebrities with expensive, inaccessible treatments… and heavily edited photos set unrealistic standards of what’s achievable naturally.
✗ Losing weight is more psychological than just physical; most programs give you workouts & rigid meal plans, missing out crucial aspects of weight loss (e.g. removing self-sabotaging beliefs, overcoming stress eating, developing healthy habits instead of relying on willpower…)
✗ You’re taught to believe that extreme diets and intense workout regimes are the way to lose weight… leading to overwhelm, frustration, guilt, and at worst losing hope…
What Makes One True North Coaching Different
What Makes One True
North Coaching Different
1. Real strategies, real results
No trial and error required—just implementation. Our proven approach ensures you achieve your fitness goals without the guesswork. All you need to do is trust the process, follow the plan, and watch the results unfold.
2. Bespoke Experience
There are no rules. We design plans that adapt to your unique needs, lifestyle, and goals. We help you achieve your goals YOUR way, in your own terms, making sure you enjoy every step of the way.
3. A Focus On The Whole You
True success in weight loss is more than just physical transformation. It's about feeling confident, developing a positive mindset, and establishing sustainable habits that enhance your overall well-being.
Our mission, like the magnetic needle on a compass unfailingly pointing to North, is to consistently direct you on the path to achieving your
best self.
You deserve to realise your full potential and live your best life
With a healthy mind and a healthy body, you can experience life to the fullest, embracing all the joy and opportunities it has to offer.
At One True North Coaching, we believe everyone has a unique path to fitness. Our mission is to help you navigate that path with confidence and clarity so that you can:
- Lose weight and keep it off with powerful tools for lasting change.
- Build lean muscle and burn fat with efficient, enjoyable workouts.
- Overcome stress eating and develop a healthy relationship with food.
- Feel great in your clothes and comfortable in social eating situations.
- Connect, share, and grow with like-minded individuals.
Inspired by Steven Pressfield’s concept of “True North,” we see resistance not as a weakness but as a guide pointing you toward what truly matters. If you feel resistance to take action, this is your sign—it’s time to start your journey.
Choose A Membership That's Right For You
Choose A Membership
That's Right For You
- Blue (Free): Access our 8 Selected Signature Coaching Videos to kickstart your fitness journey.
- Silver: Receive personalised fitness and nutrition plans, along with tools and support to implement them effectively. Enjoy access to our private app where your plans are delivered.
- Gold: Receive personalised fitness and nutrition plans, advanced tools and support for implementation, access to our private app, plus the highest level of support with 1:1 coaching sessions for optimal results.
testimonials
Customer Stories
What I like about John from OTN is that he didn’t need to motivate me, he showed me techniques and helped me commit to what I wasn't able to for over the last 20 years. I couldn't believe how my blood pressure and cholesterol levels dropped after a few weeks of training. I couldn't recommend him highly enough as your coach. His communication, guidance and support was superb.
Sam Bennett, 51 years old Plumbing Business Owner Cambridge, UK
In February I attended an appointment with John, he was friendly and very knowledgeable.
He thoroughly examined me and explained what was wrong, he showed me how to change my eating habits and to workout at home to improve it; they are working, so can't ask more than that!
Antonin Dubois, 44 years old Head Chef from Dubai, UAE 
I have had the best 6 months working with John My whole mindset has changed, I’ve gained so much confidence in the gym and I can genuinely say I now love going. John had his work cut out with me as I was so stuck in my ways, but he continued to work with and support me.
At the time i thought it would be just another overexerting fitness program but honestly, I couldn’t have done it without the tips he taught me and all the shortcuts I was shown to be more disciplined.
I really can’t thank you enough!
Grace Wong, 29 years oldHuman Resource Manager from Singapore 
Just a quick note to thank you for everything you have done for me over the last 6 months.
Looking back to September, just the thought of going on to the beach with my husband made me super anxious!
Then I started training with John and things started to change, I was able to wear dresses I had in the closet from 4-5 years ago that wouldn't fit me anymore, people noticed I was looking healthier and I had so much energy.
There were so many times I committed to training previously but I could only lose 3-4 kgs; I really thought I knew what I was doing with my diet because it worked for me before.
John coming from a similar boat to me with his weight-loss really helped me as he understood all the areas where I was going wrong. It was really encouraging for me, like being handheld through the whole process , he really went above and beyond. I would highly recommend John. He really did change my life and I’m extremely grateful.
Jessica Tan, 34 years old, Lawyer from Singapore 
John helped me get out of the uncomfortable state I was in, I feel more energetic than ever now. It was a real struggle for me to go to the gym being busy with work and all but all of my workouts were done from home. He's got me genuinely interested in taking care of my body, and my mindset towards exercise has completely changed.
Jeremy Lim, 38 years old,Real Estate Agent from Singapore 
I had been working with a personal trainer for about eight months without seeing much improvement in my body, despite the considerable expense. In just two months with John, I've noticed a significant improvement—results I haven't seen since my younger years.
At first, I was concerned about not having a coach physically present to correct my form. However, the demonstration videos, one-on-one calls, and constant daily communication worked out better for me than just having a one-hour session in the gym with a personal trainer. Something that's often hard to find in a coach is thorough explanations, and John provided exactly that. His personalized guidance was remarkably effective. I cannot recommend his expertise highly enough!
Stephen Murphy, 42 years oldFinancial Analyst from London, UK 
I’ve been with John for 4 months now and I’ve never met such a motivational and inspiring coach. I’ve had several coaches but what makes John special is his honesty, his personal experience which was similar to mine, and his personal coaching. I can contact him 24/7 and he replies whenever he is free.
The most important thing for me before I joined OTN was to have a coach I trust and after the first week of watching the content on the platform, the video on mindset was freaking brilliant it built my trust immediately. If I ask a question I know I’ll get an honest answer from these guys, whether it’s something I want to hear or not. Thanks bro!
Jacob Miller, 33 years oldSales Manager from Dubai, UAE 
I’ve been a client of John’s for about 2 months now and I have to say, I’m very impressed. He created a realistic and doable plan that was structured around some personal issues I had at the time. Definitely would recommend. We were in contact everyday and he was super supportive.
I got the Silver membership, and it taught me so much—stuff I never even thought about or realized before.
Lauren Moore, 29 years oldAssistant Marketing Manager from New York, USA 
Been with John for a few months now, mentally i would say i’ve changed with the stuff he’s taught me i've managed to stop smoking and drinking with the plan and stick to the gym consistently. He’s shown me a new way of living which I'm very thankful for. Overall very very good dude!
Aiden O’Brien, 36 years oldCivil Engineer from Austin Texas, USA 
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testimonials
Customer Stories
What I like about John from OTN is that he didn’t need to motivate me, he showed me techniques and helped me commit to what I wasn't able to for over the last 20 years. I couldn't believe how my blood pressure and cholesterol levels dropped after a few weeks of training. I couldn't recommend him highly enough as your coach. His communication, guidance and support was superb.
Sam Bennett, 51 years old Plumbing Business Owner Cambridge, UK
In February I attended an appointment with John, he was friendly and very knowledgeable.
He thoroughly examined me and explained what was wrong, he showed me how to change my eating habits and to workout at home to improve it; they are working, so can't ask more than that!
Antonin Dubois, 44 years old Head Chef from Dubai, UAE
I have had the best 6 months working with John My whole mindset has changed, I’ve gained so much confidence in the gym and I can genuinely say I now love going. John had his work cut out with me as I was so stuck in my ways, but he continued to work with and support me.
Grace Wong, 29 years oldHuman Resource Manager from Singapore
Just a quick note to thank you for everything you have done for me over the last 6 months.
Looking back to September, just the thought of going on to the beach with my husband made me super anxious!
Then I started training with John and things started to change, I was able to wear dresses I had in the closet from 4-5 years ago that wouldn't fit me anymore, people noticed I was looking healthier and I had so much energy.
Jessica Tan, 34 years old, Lawyer from Singapore
John helped me get out of the uncomfortable state I was in, I feel more energetic than ever now. It was a real struggle for me to go to the gym being busy with work and all but all of my workouts were done from home. He's got me genuinely interested in taking care of my body, and my mindset towards exercise has completely changed.
Jeremy Lim, 38 years old,Real Estate Agent from Singapore
I had been working with a personal trainer for about eight months without seeing much improvement in my body, despite the considerable expense. In just two months with John, I've noticed a significant improvement—results I haven't seen since my younger years.
Stephen Murphy, 42 years oldFinancial Analyst from London, UK
I’ve been with John for 4 months now and I’ve never met such a motivational and inspiring coach. I’ve had several coaches but what makes John special is his honesty, his personal experience which was similar to mine, and his personal coaching. I can contact him 24/7 and he replies whenever he is free.
Jacob Miller, 33 years oldSales Manager from Dubai, UAE
I’ve been a client of John’s for about 2 months now and I have to say, I’m very impressed. He created a realistic and doable plan that was structured around some personal issues I had at the time. Definitely would recommend. We were in contact everyday and he was super supportive.
Lauren Moore, 29 years oldAssistant Marketing Manager from New York, USA
Been with John for a few months now, mentally i would say i’ve changed with the stuff he’s taught me i've managed to stop smoking and drinking with the plan and stick to the gym consistently. He’s shown me a new way of living which I'm very thankful for. Overall very very good dude!
Aiden O’Brien, 36 years oldCivil Engineer from Austin Texas, USA
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